Sketches & User Journey Map

Creating Names

Names for a Chinese organization of teenagers sex education


Sprout / Seedling / Sapling

Seed ( Sex + Education ) (has been used by others)

Trees / I Grow / Sunshine / U / Me&U / I,I / I&I

Me,I

Oh! I / I Talk / Cultivating Love / Cultivating I / Star with U



Final Name


Me,I

1, It's easy to remember.

2. The pronunciation in English of letter "I" is the same as the pronunciation of the word "Love" in Chinese. Therefore, when Chinese people read the name of this brand, it will remind them of "Me and Love", "Love myself" immediately.

3. The different personal pernoun of "I" can remind people to love themselves, understand themsleves, respect their own sexual orientation, and be responsible for their own body.



Sketches




User Journey Map







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